San Francisco-based studio I Shot Him together with The Ad Council and The New York Office of Emergency Management developed a site that educates New Yorkers about preparing for
and dealing with disasters in New York City.
this is one of the coolest websites ever.
i´ve always had difficulties explaining my job description to my 87-year old grandma. nowadays i figured the best way to explain it, is to say: i make sure things look good.
but being art director also means:
not being afraid to get your hands dirty
always looking ahead
being able to get out of your comfort zone (if you can´t buy it, you have to make it)
working with creative and amazing people (in creative circumstances)
having to wait for the shoot to be over (before you get to eat)
and if you need just the perfect wrinkles on sheets in a photoshoot,
it´s you rolling on the bed trying to get them :)
yritän joskus selittää 87-vuotiaalle mummolleni sitä, mitä teen työkseni.
tämä kuvareportaasi kertoo sen paremmin kuin sanat. luovan ihmisen työ on... luovaa. ja ihanaa!
alin kuva: paula virta