Okay so I suppose I am doing this.

So welcome to my glorious blog, that will be a shit load collection of random ingenious thoughts in going through life after the day before. As you can see this blog is already headed towards nonsense, so this will be the theme and concept I adapt.

As I started my application to Central Saint Martins, I believe in honesty. My hobbies for sure do not include bearing BS. So the reason I am writing this blog is actually pretty simple. I just love to f*cking write.

Hey don’t get me wrong – I am actually a pretty nice person (feeling like a phoney now because that’s exactly what a ”not a nice person” would say), but to be fair, this platform and these plank pages aren’t going to be smelling like roses and baby powder. I am going to tell you my honest opinions in terms of fashion and life in general. If you are looking for polished version of life you may click to the next blog.

I like to talk about myself too (because who doesn’t, don’t lie to me there that you are only ears, that’s called customer service and therapy, and those people get paid for it) so I am going to introduce myself and give you heads up of what’s to come.

I am from Finland, from a small town called Syvanniemi, that is located exactly in the ass of a Finnish maiden. Nice place, no complaints, maybe not a great place to walk your dog in heels (tried, fell and never did again). Had a pretty basic young hood so that covers half of my life. I studied in Glasgow in Fashion Branding and went to a uni for a year in California (these stories could write a book itself). Now I am living in Bondi Beach in a house that I share with 7 people and a few spiders. Workwise – I am working in fashion marketing and at a surf shop. I love surfing, yoga and açai bowls, but I also love a great party that gives you a crispy hungover for the next day and occasional cigarets when life kicks your head and spending my money on vain beautiful things. I am good with people, bad with money. I have a serious peanut butter addiction, I value ambition and absolutely hate the taste, smell and existence of anchovy.. Currently I am reading the book called Sapiens – the brief history of humankind, that is making me very annoying because I keep shooting stupid random facts at people. Next chapter in terms of my own sapiens life includes London and starting my masters in fashion journalism at Central Saint Martins. If you don’t know it, google it, it is pretty darn cool. To be honest, has to be when I am changing the sun and surf into constant rain.

In this blog I will talk about fashion, try to predict what’s to come, give you some opinions on culture, comment on YouTuber drama and such. And talk about life without curtains.

So yeah yeah without further ado, welcome on board to this sinking boat (that has great views though).

Hilda x