16.6.2016 Samuji resort 2017 Oh how I value images that appraise the value of impeccable production, be it garment or photo shoot, and a brand who know their story, their core. A wonderful benchmark for all Finns working in fashion…
25.3.2015 Samuji FW 2015 – my favorite looks and a video My favorites out of the 36 look collection. I could easily make this bold printed two piece a work outfit for the coming fall, just add stiletto’s for a pinch more femininity. Perfectly snuggly, this dress – a winter caftan. Images and video: Samuji 1
8.2.2015 Today’s look dress: samuji. Knit top: H&M. Boots: Saint laurent. Let’s get this spring going, ok? I can’t wait for dry pavements!
31.1.2015 My sale brag I was lucky enough to find this Samuji dress in -70% rack! I know sale brags are the worst but WHEEEEEEEEEEEEEE!!! 2
19.12.2014 Samuji Pre fall Samuji’s pre fall collection is out (you can see the looks at Style.com). The model and my girl crush forever is Kirsi Pyrhönen. Here’s three of my favorite looks. Photos: Samuji
12.10.2014 A Finnish Brand on Style.com A small remarkable thing – just noticed Samuji’s spring summer 2015 collection can be found on Style.com along with a review.
25.8.2014 New clutch I couldn’t leave this Samuji clutch behind at yesterday’s stock sale. It’s a classic and I know I’ll find million and one outfits to go with it. It might fly with me to Stockholm tomorrow already. A hot tip: You should keep an eye on Trendi’s instagram (@trendimag) as I’ll be taking over the account […] 1
24.6.2014 Samuji resort 2015 Samuji Resort 2015 collection looks even better than any previous collection. The print above is amazingly beautiful as is the dress itself, just the kind of chic simplicity a pop out print needs for balance. The wool coat below might be the coat for next spring, too bad we’ll need to wait that long though! […] 2
17.2.2014 Today’s look: High boots & dress dress and turtleneck: Samuji. boots: H&M (gifted) My newest obsession: pairing these (almost) flat over the knee suede boots with different dresses, minis and midis. As many of you might know Samuji held a sample sale yesterday and my plan was to go there for the last hour to check out the fabrics (they […] 8