Open your mind

Hey you! Yes you – the university person. I stumbled on something, at least I find interesting and quite funny too. In a cleaver way funny. Ads for university…

So I was going through Google, trying to find a topic for advertising class and I stumbled on York University’s ads from two years ago. There are quite a few of different pictures with different slogans (with the same idea though) and the campaign’s name is ”Open your mind”. This sentence can be found throughout the ad series.

So the pictures represent something and the slogan in the posters are making us see the picture differently. Or at least we’re supposed to keep an open mind and give it a thought. Or two. I gave them like five. They made my brain buzz. Or maybe it was the all-nighter and the second cup of coffee to a human system that doesn’t usually consume caffeine. But anyway I found them to be very intriguing.

This was actually a huge multi-platform media campaign including social media, TV, print, a fair and whatnot. The website is still up, if you’d like to check it. Also for more information you can go to the York University’s yFile. Underneath you’ll find a few of my favourite images from the campaign.

And go on, give them a thought. 😉

Have a nice Wednesday – enjoy the rain. <3

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Työ ja raha Opiskelu

Redesigning a book

So this blog is for the course I’m taking at KPU called Publication Design. The assignment for last week was to redesign two spreads of a book we didn’t find as appealing as it could’ve been. My book was Holiday Buzz from Cleo Coyle published in 2012. It’s about a barista solving a murder around the holiday season.

The old design was a paperback with all these curvy typeface. I was not impressed. While doing the redesign we didn’t have to worry about publishing costs or any of that but I still wanted to go with a small paperback size. The pages ended up being a bit wider and a bit more longer than the original book. I wanted to have the ”festive holiday season” kind of a vibe and so I thought the elongated pages with the text emphasising that made the book have a hint of a Gatsby feeling.

With a few corrections I would’ve made after returning the mockups, I still like my design. It’s simple and elegant. And what’s even more amazing is that before the second class of the course I had never even opened InDesign. So this is a huge learning experience for me. Luckily I’m somewhat familiar with Photoshop and Illustrator, so it could’ve been worse.

Under this you can compare the old and the new design. Just have a guess which is which.

Think about it.

And have a good night. Again. I gotta start blogging earlier in the day.

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Kulttuuri Kirjat Opiskelu