Week 49

Hi guys!

 

I’ve nothing much to say about this week, unfortunately, because during the lesson that was held on Monday I had another meeting with my sales project team overlapping the first one thus I barely managed to sit on the lesson for half an hour. Also the lecture materials were no put up on the wall of the Facebook group so I couldn’t dig up the contents. Sorry to say this.

On Thursday, on the other hand, we had our second test of the course. It was a virtual one though so it was possible to do it at home as well. As I did. It went well (at least I have that kind of gut feeling at the moment), but I’m not exactly sure. I’m looking forward to the results.

Tomorrow we will present the first versions of our final presentations and on Thursday we have the finished final presentations of this course. Gotta admit, it feels a bit strange. I mean, this whole thing is gonna end. Oh my god.

Talk to you later!

-Sonja

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Week 48

Hello guys!

 

This week was actually pretty interesting. Well, I was absent on Monday ’cause I was on the cruise LOB (Laurea On the Boat) arranged by Laureamko, but I managed to make it on Thursday.

On Thursday we had Arman, one of the Digital Coaches, teach us about content marketing SEO (Search Engine Optimization). The topic interests me ’cause our project includes a lot of it.

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Arman showed us some pretty awesome content marketing campaigns, such as the drinkable advertising campaign by Coca Cola. It’s amazing how innovative some marketing sectors can be.

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Not many get this yet, but Search Engine Optimization is REALLY important as we and the business world get digitalised more and more. I’m glad we had someone lecture us about this.

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I was also kinda pleased as Ilkka showed us his own page and as to how even a picture may increase your ranking in SEO. I learned a lot.

Looking forward to the next week!

 

-Sonja

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