”Pérignon, Dom. Seventeeth-century winemaker and Benedictine monk (”Dom” being the honorific, Pierre his actual name) folkforically credited for having invented Champagne. Although the invention of sparkling wine was more likely a happy accident – most wines of that era likely underwent a spontaneuous second fermentation in the bottle – the Pérignon myth has been perpetuated with market-savvy producers, particularly the prescient Champagne monolith Moët & Chandon, which slapped the Dom’s name on it’s top bottling in 1936, decades before ”branding” or hip-hop existed.”
– The Wine Snob’s Dictionary – An essential lexicon of oenological knowledge by David Kamp & David Lynch, 2008
